ROCHESTER, NY, November 26, 2025 – Blue Cross Arena at the War Memorial, in partnership with VenuWorks, is excited to announce the introduction of Amazon’s Just Walk Out technology at concession stands in Sections 109 and 121. Fans attending tonight’s Rochester Americans vs. Cleveland Monsters game at 7:05 PM or Friday's game against the Syracuse Crunch will be the first to experience this cutting-edge system, designed to make food, drink, and merchandise purchases faster and more convenient.
When VenuWorks took over management of the Arena in June, they made a promise to the City of Rochester to deliver improved concessions and an enhanced guest experience with a particular emphasis on Food & Beverage. Since then, VenuWorks has been diligently implementing a series of upgrades, including new Grab & Go kiosks, updated concessions, new POS systems, revamped menus, and new F&B options for VIP suites. The introduction of Amazon’s Just Walk Out technology is the latest—and most innovative—of these enhancements.
Amazon’s Just Walk Out technology eliminates traditional checkout lines. Guests simply swipe or tap a credit card to enter, select their items, and leave. The system detects their selections and charges the card automatically upon exit. This dramatically reduces wait times, allowing fans to spend more time enjoying the game.
Recent surveys show that over 50% of attendees prefer self-serve options, and similar technology in other venues has led to shorter lines, increased sales, and greater customer satisfaction. By streamlining transactions, fans can quickly grab what they need and return to their seats without missing the action.
“At VenuWorks, enhancing the guest experience is a top priority, and bringing Amazon’s technology to the Blue Cross Arena is a significant step forward,” said Colin B. Holman, Executive Director of the Blue Cross Arena. “This upgrade will help reduce wait times, ensuring fans spend less time in lines and more time enjoying the event.”
VenuWorks and Blue Cross Arena remain committed to adopting innovative solutions that enhance the fan experience. The integration of Amazon’s Just Walk Out technology is a major advancement in modernizing concessions and improving efficiency for all guests. For more information on BCA concessions, visit http://bluecrossarena.com/p/events/food--beverage.
About VenuWorks
Since 1996, VenuWorks has specialized in managing and revitalizing venues in mid-sized communities across the U.S. As the nation’s only employee-owned facility management company, VenuWorks takes a community-centered approach, offering tailored strategies for venue operations, programming, marketing, and management to drive cultural and economic growth in the cities it serves.